Designing for Print-on-Demand Production

As the technology we use to manufacture books changes, designers responsible for creating those books adapt. Sometimes slowly. Sometimes reluctantly. But they adapt, because the new technology will eventually supplant the old technology.

Today most books are still printed by offset lithography, and any print run over about 1,000 units will benefit from the more mature, ink and paper way we’ve been printing for a long time. Digital technology, the automated ink and toner method of reproduction, is far less expensive for very short runs. Anyone who has studied the history of technological transitions can see that eventually offset printing will die off and some form of digital imaging will replace it.

For now, we have to know how to design for both technologies, because our books—and sometimes the very same book—are produced on both.”

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OpenEdition vous propose de citer ce billet de la manière suivante :
cléoradar (17 janvier 2012). Designing for Print-on-Demand Production. Cléo Radar. Consulté le 23 juillet 2024 à l’adresse https://cleoradar.hypotheses.org/16340


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