An ongoing R&D Project from SFU’s Master of Publishing Program. We’ve prototyped a web-first approach to implementing an XML-based editorial and production workflow. Free web content-management systems, holding simple XHTML content can form the basis of a print-friendly publishing workflow. A simple XML transformation from HTML to Adobe InDesign CS4 (via Adobe’s IDML file format) makes professional-quality print integration easy and painless. Better, keeping the content native in HTML makes ebooks and other digital publishing options much simpler than trying to pull these formats out of print-first workflows.