On Managing A Community | chrisbrogan.com

I wonder how most organizations are handling the role of community manager. I’m curious where a community manager reports. Marketing? HR? Customer service? I wonder how organizations are justifying the cost, and what they believe the role entails for level of effort. How are companies using the role in either direction?

Depending on the organization, I imagine the role of a community manager would be different, so I’m going to walk through what the role might entail for a media and events company (like mine), and see what comes to mind. I could do the same for several other professions, but let’s start here. Want to follow along? You can help me refine it in the comments.