This paper makes an argument for, and describes a method for integrating web-based content management with high-quality print production. Using a simple web-based content management system (in this case, a wiki), treating the HTML-based content as "real" XML, and using a relatively simple XSLT transformation, web-based content can be directly and confidently moved into Adobe InDesign CS4 (using Adobe's new IDML file format), producing automated layout and formatting. The case is made that content management and editorial process are best handled on the web, and that print output ought to be derived from web content, rather than the more typical other way around.