It’s Official: Google Now Counts Site Speed As A Ranking Factor

"Google’s algorithm has about 200 different ranking factors, and even though Google is taking the unusual step of publicly announcing a new factor, Cutts says site owners shouldn’t overestimate the impact of page speed on rankings.

“Quality should still be the first and foremost concern [for site owners],” Cutts says. “This change affects outliers; we estimate that fewer than 1% of queries will be impacted. If you’re the best resource, you’ll probably still come up.”

Singhal says the focus remains on improving the user experience on Google.com, and the company can’t do that if it gets the relevance of search results wrong. “We want to return faster sites,” he says, “but not at the expense of relevance.”"

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Posted by: marind


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