From an economics standpoint, self-citation is the easiest method to boost one’s citations. Every author knows this and cites his own articles, however peripheral their relationship is to the topic at hand. Editors know this as well, and some have been caught coercing authors into self-citing the journal. Other editors have published editorial “reviews” of the articles published in their own journal, focusing entirely on papers that have been published in the previous two years — the window from which the impact factor is generated.
Continuing my series on how scholarly communications must transform, I will argue here that scholarship is about to see "webometrics" or "cybermetrics" supplant traditional bibliometrics for gauging the impact of scholarship. But this is just the beginning. Cybermetrics applied to scholarship will revitalize traditional academic publishing and pave the way for new uses and genres of intellectual work. As scholars and their institutions begin to use cybermetrics they can enrich scholarly productivity and maximize the influence of their intellectual output.