How HTML email works, basic concepts, best practices, tips and tricks
Want to learn how to code your own HTML email campaigns? You’ve probably googled all kinds of web pages that give you countless “what works, what doesn’t” charts. They tell you which CSS definitions break, how Lotus Notes never renders HTML properly, and how Outlook can’t send email campaigns right.
“Even for experience designers, building email newsletters isn’t easy. You receive a lovely looking design, and you crack on with the development. Unfortunately, it just doesn’t work as it should in every email clients. Styles don’t display, images aren’t visible, etc.
This is where these twenty best practices come in handy.”
A variety of useful tools have been compiled on our new CrossRef Labs site.They can either help you locate CrossRef DOIs such as Blog/Ubiquity plugins and OpenSearch Description files or can help you to navigate through concepts that may be of interest to the CrossRef community. The tools are still in beta, so please bear with us. Find out more in the latest issue of the CrossRef Quarterly Newsletter along with a recap of our 10th Annual Meeting, technical updates and billing information.
