Continuing my series on how scholarly communications must transform, I will argue here that scholarship is about to see "webometrics" or "cybermetrics" supplant traditional bibliometrics for gauging the impact of scholarship. But this is just the beginning. Cybermetrics applied to scholarship will revitalize traditional academic publishing and pave the way for new uses and genres of intellectual work. As scholars and their institutions begin to use cybermetrics they can enrich scholarly productivity and maximize the influence of their intellectual output.